Our story
Both sides of
a bad brief.
We have been on both sides of influencer campaigns that did not work. That experience is what InfluenceLinked is built on.
InfluenceLinked began with a group of people who had spent years on both sides of influencer campaigns that underperformed. On the brand side, they had watched budgets spent on creators whose audiences had no overlap with their customers. On the creator side, they had seen talented people accept briefs that damaged their channel's credibility for fees that did not reflect the actual value of their audience.
The common thread in almost every failure was the same: no one had properly checked whether the match made sense before money changed hands. The brief existed. The contract existed. The content went live. But the underlying logic, does this creator's audience actually include the people this brand is trying to reach, had never been properly tested.
We built InfluenceLinked to make that test the first thing we do, not the last. Everything else we offer, contracts, briefing, reporting, is built around having done that matching work properly at the start.